Enough room on the top for purse things, wallet,keys, etc, the bottom of the bag fits meals, beer, snacks, towels and all your other necessities and Back hidden pocket can hold your private belongings. What do customer care most about when buy a Cooler Backpack? We reference a lot of customer demand and evaluation , they most care about how long is the bag keeping drinks or food cold or hot. Comfortable to Carry: Adjustable shoulder straps and ergonomic design with padded sections on the back for comfortable and soft. So it never hurt your back or shoulders.